Business Development Representative
Job Description
Job Description
Job Description
About the Role
We're seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You'll play a crucial role in generating new business opportunities across Canada and the US, and represent Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a high volume of cold calling and LinkedIn lead prospecting.
You’re the first touchpoint in our GTM engine—booking meetings, warming up the pipeline, and helping our agency fill our calendars with the right prospects. You're confident on cold calls, creative in outreach, and disciplined in follow-up.
Responsibilities
Prospect via cold calling, cold email, and LinkedIn outreach
Set qualified meetings for AEs
Maintain clean HubSpot CRM data, sequences, and activity logs
Engage leads from inbound, events, or lead lists
Run short qualification/discovery calls before hand-off
Hit weekly KPIs (calls, emails, booked meetings)
Establish rapport and nurture relationships through follow-up communication and appointment confirmation
Monitor and report on business development performance and market feedback to inform strategic decisions
Stay updated on industry trends and sales techniques
Requirements
Bachelor's degree in Sales, Marketing, Business, Communications, or related fields or equivalent experience.
1–3 years B2B SDR or BDR experience (agency or SaaS preferred)
Confident with cold outreach (phone, email, LinkedIn)
Fluent in HubSpot CRM
Strong communication and note-taking skills
Energy, persistence, and clarity in conversations
Strong organizational and time management abilities
Self-motivated and results-oriented mindset
Bonus: Exposure to the SEO/PPC/marketing industry
Contract Details
Full-time role
We’re an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Measure Marketing: Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go-to-market strategies that engage audiences and drive results.
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