Store General Manager

Job Description

Job Title: Store General Manager

Reports To: District Manager

Are you passionate about living the Sporting Life? Do you thrive in a dynamic environment where leadership and a love for the outdoors meet? As a Store General Manager, you will lead a team to inspire Canadians to embrace an active lifestyle while achieving exceptional business results.

Who We Are:

Sporting Life is Canada’s leading sports lifestyle retailer, offering a unique mix of sport and style. Since 1979, we’ve helped Canadians and their families enjoy the outdoors with premium apparel, footwear, equipment, and accessories. Whether it’s skiing, running, hiking, biking or simply exploring nature, we inspire and enable the sporting life.

With every interaction, our team strives to create unforgettable experiences that connect customers with the joy of an active lifestyle.

Why Join Us?

At Sporting Life, we believe a career is more than just a job:

• Purposeful Work: Lead a team to inspire active living in your community.
• Personal Growth: Develop your leadership skills with industry experts across our Sporting Life Group.
• Work-Life Integration: Be part of a supportive team where we celebrate both individual and collective wins.
• Rewards: Enjoy a competitive compensation package, unmatched benefits, and incredible employee discounts on top outdoor brands, shared with friends and family.

What You’ll Do:

• Lead by example, delivering exceptional service to Sporting Life’s internal and external customers.
• Serve as a role model for customer service excellence, ensuring a best-in-class shopping experience.
• Create connections between customers and associates while adjusting floor coverage to meet dynamic needs.

Drive Operational Excellence

• Achieve profitability targets, including sales, wage management, shrink reduction, and key performance indicators (KPIs).
• Oversee daily operations, ensuring compliance with Sporting Life standards and policies.
• Partner with department managers to maintain well-stocked, visually appealing spaces that reflect our brand.

Lead and Develop an Exceptional Team

• Foster an inclusive and high-performance environment.
• Coach and mentor your management team through one-on-one meetings, performance reviews, and succession planning.
• Conduct interviews and ensure the onboarding of new hires aligns with our culture and standards.

Build a Culture of Learning and Growth

• Champion continuous learning, with a focus on leadership, technical skills, and customer engagement.
• Ensure your team completes mandatory training and develops in areas aligned with their career goals.

What You’ll Bring:

• 4–5 years of senior retail management experience in a large-format, high-volume, high-traffic store.
• Proven success in building and leading high-performing teams.
• Exceptional communication skills, with the ability to influence and inspire.
• Strong analytical skills, using data-driven insights to drive results.
• Proficiency in Microsoft Office and POS systems.
• A passion for sports, active living, and helping others thrive.

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Who We Are;

Who We Are;
Sporting Life is a leading, iconic Canadian sports lifestyle retailer. Since 1979, we’ve been committed to providing our customers and their families with the best possible experience—and we are continuously working to improve it every day. We offer the best in outdoor apparel and fashion, footwear, equipment and accessories for men, women and kids. The mix of sport and fashion is what makes us unique.

YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

Sporting life is a member of the Sporting Life Group, a Fairfax Financial Holdings Limited company, and is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life and Team Town. Operating from coast to coast, both Golf Town, Sporting Life and Team Town’s fleet of stores inspire Canadians to get outside and live an active lifestyle, whether it’s playing some of Canada’s top golf courses, running through community trails, experiencing the exhilarating feeling of the hills, or any sports activity in between fit for the individual or whole family.

Come work with us! Experience what it’s like to work in a fun and engaging environment where you’ll be challenged and inspired to contribute to both brands and surrounded by like-minded teams who have a passion for the game of golf, are devoted to outdoor and team activities and sports.

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