Senior Campaign Manager, Paid Social

Job Description

<p><p>Join to apply for the <b>Senior Campaign Manager, Paid Social</b> role at <b>KINESSO</b>.</p>
<p>**Position Summary**</p>
<p>The Senior Campaign Manager, Paid Social is responsible for overall account performance and execution, providing best‑in‑class expertise and recommendations that drive performance.</p>
<h3>Key Responsibilities</h3>
<ul>
<li>Partner with the Account Manager and Associate Director to provide insights that inform RFPs, decks, proposals and planning recommendations.</li>
<li>Develop best‑in‑class deliverables/reporting to clients from available technology platforms and services.</li>
<li>Be an expert in paid social capabilities, find best solutions for clients and stay up‑to‑date with emerging tools and technologies.</li>
<li>Manage and oversee campaign set‑up and execution.</li>
<li>Monitor creative calendars and campaign budgeting.</li>
<li>Ensure consistency of ad specs and campaign objectives.</li>
<li>Manage Top‑ and Mid‑Funnel campaigns directly linked to Bottom‑Funnel success.</li>
<li>Pull reports, prepare insights and recommendations, and communicate them effectively in presentations.</li>
<li>Educate agency teams and clients on best practices and campaign objective requirements.</li>
<li>Monitor KPIs for a portfolio of clients to ensure on‑time and complete delivery.</li>
<li>Create strong collaborative relationships with clients, planning teams and SBUs.</li>
<li>Partner with the Associate Director to source proposals from media partners and liaise with SBUs.</li>
<li>Ensure invoice clearing and budget management.</li>
<li>Drive execution of the plan, regularly evaluate performance, proactively optimize campaigns and provide post‑reports.</li>
</ul>
<h3>Desired Skills & Experience</h3>
<ul>
<li>Professional or educational background in Marketing or Advertising.</li>
<li>3‑4 years’ experience executing paid social campaigns.</li>
<li>Proven in‑depth knowledge of the digital media industry.</li>
<li>Full understanding of various digital channels and full‑funnel campaigns.</li>
<li>Proficiency in Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat.</li>
<li>Strong ability to manage fluid budgets and acquire required sign‑offs.</li>
<li>Previous experience working within an advertising agency or with a media partner.</li>
<li>Understanding of trafficking and audience insights is an asset.</li>
<li>Demonstrated ability to apply research insights effectively.</li>
<li>Passion for testing, data, emerging media and measurement.</li>
<li>Professional learning agility and continuous development mindset.</li>
<li>Client‑facing and service oriented. Proactive problem solving.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Highly developed organizational skills with strong attention to detail.</li>
<li>Ability to work collaboratively and independently.</li>
<li>Ability to develop and foster relationships with media partners.</li>
<li>Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).</li>
</ul>
<h3>What's in it for you?</h3>
<ul>
<li>Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.</li>
<li>A flexible hybrid work model.</li>
<li>Focus on personal development with formal training opportunities, including mental health training and inclusion education.</li>
<li>A chance to be part of and grow within a global network of agencies.</li>
<li>Opportunities to contribute to company culture via community‑based employee groups.</li>
</ul>
<h3>Seniority Level</h3>
<p>Mid‑Senior level</p>
<h3>Employment Type</h3>
<p>Full‑time</p>
<h3>Job Function</h3>
<p>Marketing, Advertising, and Analyst</p>
<h3>Industries</h3>
<p>Advertising Services, Marketing Services, Technology, Information and Media</p>
<p>KINESSO is the technology‑driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for agency partners and clients. We leverage optimization, analytics, AI and experimentation to deliver end‑to‑end planning and optimization across social platforms and e‑commerce.</p>
<h3>Equal Opportunity Employer</h3>
<p>KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability or any other basis prohibited by applicable law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.</p></p>
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